With the increase in social networks, nonprofits and brands everywhere are feeling pressure. Should we tweet? What is the next video story we will share on YouTube? Are we connected enough on LinkedIn and Facebook? Add Pinterest, Foursquare, blogging, and many other channels to the mix and it is downright overwhelming.
Step away from the social media megaphones. Sharing from more sources does not equate to more volume, more listeners, and most importantly: more dialogue and engagement.
Spend your time where you can have your greatest impact. Find the social media site(s) where you can engage with your supporter and extend your outreach. Use your most valuable resource, time, using the social media platform(s) that allow you to be authentic, engaging, and where you truly have an opportunity to build relationships. Social media should never feel like shouting at others through a megaphone.
Those who have the biggest megaphones… simply have the biggest megaphones.