Is your nonprofit overwhelmed by social media? The variety of channels, content for those channels, and how to engage with supporters can be overwhelming. It’s time to create your Social Media Road Map. This hands-on, useful workbook will guide your social media journey through goal planning, audience discovery, creating content, messaging, and much more.

Whether you have been immersed in social media for a few years or are just starting out, creating a road map is critical. When done well, social media can help break down organizational silos and drive a unified front and focus on mission.

Here’s how nonprofits can effectively build their Social Media Road Map: departments with a stake in organizational communications and messaging work the guide book as a team. This isn’t just for communications or development teams. Most departments (and staff) at nonprofits have an interest in what the organization is saying and how it will say it.

Next, bring departments, staff and their Social Media Road Map results together, and work through their results and book again as a unified organization. Bring all perspectives together for an all-encompassing road map and front on social media channels.

Need more social media inspiration? Follow the creators of this useful guide on Twitter: Noland Hoshino, Zan McColloch-Lussier, and Ash Shepherd and invest in Blog Log and Twitter Tracker, two fantastic guidebooks from the SMO Books crew.

Bonus: SMO Books does customer service and marketing well. There is much to learn simply by watching and engaging with them. This creative thank you bookmark also serves as a reminder for readers to review the book. Love it!