One of the most important lessons fundraisers can learn is that ‘no’ more often than not means ‘not right now’ or ‘not in that manner,’ not NO forever and ever.

As long as you are dealing with a qualified prospect with the capacity to give, do not take ‘no’ at face value. Drill down. Figure out what truly interests the donor about your organization, what other projects/NPOs they support, who their connection is to your organization and when the time is right to make the ask.

Hearing no is not necessarily a bad thing – it can give you much insight on your organization if you take the time to ask for feedback.  No is a much better answer than ‘maybe,’ ‘I’ll think about it,” and similar non-answers.

Lastly, always ask for permission to ask again. Donors often feel bombarded by nonprofits in which they have no interest. Asking permission demonstrates a respect for the donor and their time.