The 2012 London Olympic Games are different than any Olympic Games that have gone before them, due to social media and the way information is being consumed. The power of reach that athletes and brands has spread exponentially. Here are three ways ...
Helping nonprofits advance their impact.
Category Archives: Marketing
Create a Nonprofit Social Media Road Map
Is your nonprofit overwhelmed by social media? The variety of channels, content for those channels, and how to engage with supporters can be overwhelming. It’s time to create your Social Media Road Map. This hands-on, useful workbook will guide your ...
Cause Marketing That Works: Potbelly Cherry Blossom Shake
A cause marketing campaign that works has three important characteristics: it’s timely, relevant, and local. Potbelly Sandwich Shop’s Cherry Blossom Shake is just that. The campaign hit as cherry blossoms began to bloom in and around the Washington, DC area ...
Put Down the Social Media Megaphone
With the increase in social networks, nonprofits and brands everywhere are feeling pressure. Should we tweet? What is the next video story we will share on YouTube? Are we connected enough on LinkedIn and Facebook? Add Pinterest, Foursquare, blogging, and ...
Successful Cause Marketing: It’s About Timing
It’s the time of year when great cause marketing campaigns are abundant. From cute displays with cause messaging to point of purchase sales, marketers have tapped in to the holiday spirit of giving. Heinz Our Turn ...
Philanthropy Phriday: Shark Week Edition
Philanthropy Phridays will feature an individual or organization doing great things in the nonprofit sector. Taking advantage of the marketing power and media darling status of Shark Week, Oceana is running a week long campaign to protect ...
Nonprofit Shark Week: Swim with the Social Media Sharks
Diving in to the pool of social media can be an overwhelming experience. Here are five tips for rising to the top of the social media waters: Make life easy. Be useful with your content. Share information ...
Shark Week for Nonprofits
It’s Shark Week, Discovery Channel’s week-long series dedicated to educating and entertaining the public regarding these dynamic creatures that are often misinterpreted as “killing machines.” Shark Week has ...
Nonprofit Wordplay
In this corner, we have the aggressive nonprofit marketer, creatively painting a pretty picture of mission-driven work through words and images. In the opposite corner, we have the fundraiser, striving to recruit, retain and reach donors with passion and realism. Who wins? If your nonprofit communications and ...
Time to Blog S’MO
I was ecstatic to get my hands on Blog Log: A Social Media Optimization Guide by Noland Hoshino, Brandie Kajino, and Mary Rarick. This pocket-sized workbook is designed to streamline the blogging process and help ...
