This is the third post in a series on Donor Retention Done Right. We last examined creating a loyal donor base by celebrating your success and engaging constituents around these moments. How do we continue to build a loyal donor base?
Helping nonprofits advance their impact.
Category Archives: Donor Recognition
Donor Retention Done Right
Donor retention is an important issue facing all fundraisers. By definition, retention is simply keeping a donor. If that is the case, nonprofits need to focus on donor loyalty, not donor retention. Loyalty instills a compassionate commitment. We want our donors engaged at a higher level, not simply retention. We want more than a transactional ...
Get it Right
This evening I arrived home to find a publication from one of my favorite nonprofit organizations. They do great work, I am invested in their mission, and I regularly support this cause with time and money. The publication they sent included highlights from ...
