We had Black Friday, Small Business Saturday and Cyber Monday. Today nonprofits will take to the digital world for #GivingTuesday – a day to include giving in our celebrations. #GivingTuesday was developed to create a national day of giving at the start of the ...
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How to Hire an Effective Fundraiser, Shark Week-Style
It’s Shark Week, Discovery Channel’s week-long series dedicated to the dynamic creatures. What do sharks and successful fundraisers have in common? Extraordinary listening skills and the ability to pick up on non-verbal cues. Sharks can hear low frequency ...
Shark Week for Nonprofits: It’s About Movement
It’s Shark Week, Discovery Channel’s week-long series dedicated to the dynamic creatures. What do nonprofits have to do with sharks? It’s all about relationships and movement in relationships. “A relationship, I think, is like a shark, you know? It has to ...
Nonprofit Lessons Learned from the Olympics
The 2012 London Olympic Games are different than any Olympic Games that have gone before them, due to social media and the way information is being consumed. The power of reach that athletes and brands has spread exponentially. Here are three ways ...
Four Tips to Creating Successful Nonprofit Videos
Video can be an important part of your social media road map and an extremely engaging way to connect with your audience. For critical lessons in nonprofit video, watch this monthly video update from Komen. Did you make it through ...
Create a Nonprofit Social Media Road Map
Is your nonprofit overwhelmed by social media? The variety of channels, content for those channels, and how to engage with supporters can be overwhelming. It’s time to create your Social Media Road Map. This hands-on, useful workbook will guide your ...
Selling to Nonprofits
Are you selling a product or service to nonprofits? Make it about their mission. Don’t make your opening pitch overly technical. It’s not about you landing a sale, it’s about you providing a solution to save or ...
Meaningful Nonprofit Data
Every presentation I attended at the Nonprofit Technology Conference hit on the importance of data and measurement. Why data? It allows us to learn, improve, and have greater impact as nonprofit organizations. But to do so, it needs to ...
More Mission, More Money
An underlying takeaway of each and every presentation and conversation at last week’s fantastic Nonprofit Technology Conference: The more mission (impact) your nonprofit has and shares with the world, the more money it will receive earn. ...
Cause Marketing That Works: Potbelly Cherry Blossom Shake
A cause marketing campaign that works has three important characteristics: it’s timely, relevant, and local. Potbelly Sandwich Shop’s Cherry Blossom Shake is just that. The campaign hit as cherry blossoms began to bloom in and around the Washington, DC area ...
