We had Black Friday, Small Business Saturday and Cyber Monday. Today nonprofits will take to the digital world for #GivingTuesday – a day to include giving in our celebrations.
#GivingTuesday was developed to create a national day of giving at the start of the holiday season. It encourages donations to nonprofit organizations. Anything that encourages people to give is a win in my book, but is #GivingTuesday too late?
#GivingTuesday falls after a five-day bender of organizations trying to sell, sell, sell through the start of Black Friday (which began earlier than ever this year) and the last click of Cyber Monday. Inboxes have been inundated with sales promotions. Now nonprofits are trying to tap in to the generous wallets. Will people keep those wallets open, or will #GivingTuesday feel like five-day old Thanksgiving leftovers?
I truly want #GivingTuesday to succeed. The organizations and individuals involved in this campaign are outstanding. Anything that encourages giving strengthens our entire sector. I planned on running a #GivingTuesday campaign for the organization where I work, but after much research and work, we cancelled it. #GivingTuesday did not feel authentic to us.
I will do my part today. I will give to five nonprofits organizations, preferably organizations I have not given to in the past. I will blog about my #GivingTuesday experiences – ease of donation, mobile giving, and the all-important thank you.
What I am hoping to learn:
- How will nonprofits engage new donors obtained via #GivingTuesday?
- Will people give more in 2012 because of #GivingTuesday? Or will they simply shift when they give?